As a challenger brand in hockey, True needed a bold idea to launch its SVH Custom Skates. We created a fully integrated campaign as creative and electrifying as Mitch Marner, the NHL star who wears them, and increased skate sales by 88%.
POINT OF PURCHASE
We created an in-store POP that continued the campaign and gave shoppers access to the video in hockey retail stores across North America.
SOCIAL
Before we even launched our social contest, kids across North America were posting and sharing pylon content.
To continue the fun of the campaign on social, we created pylon hockey cards that shared the stats and profiles of players who had been turned into pylons by players wearing True’s SVH Custom Skates.
