During a nationwide lettuce recall in 2026, we saw an opportunity to highlight a key benefit of Gardyn: growing fresh food at home. Using AI, stock video, and existing Gardyn footage, we created a paid media campaign and custom landing page that turned a timely concern into a reason to buy. The campaign delivered a 60% thumb-stop rate and $0.28 CPC. Gardyn’s sales increased 34% during the campaign.
