Launching the Vapor 1X Lite, the lightest hockey stick Bauer had ever made, to a global audience called for an idea that carried a ton of weight. The integrated campaign drove the fastest sellout in Vapor stick history.
Launching the Vapor 1X Lite, the lightest hockey stick Bauer had ever made, to a global audience called for an idea that carried a ton of weight. The integrated campaign drove the fastest sellout in Vapor stick history.
