In a city crowded with film festivals, Malibu needed to stand out. We created a fully integrated campaign that ran throughout Los Angeles, from movie screens to guerrilla posters on city streets. The result: the festival’s highest attendance ever.
In a city crowded with film festivals, Malibu needed to stand out. We created a fully integrated campaign that ran throughout Los Angeles, from movie screens to guerrilla posters on city streets. The result: the festival’s highest attendance ever.
