No hockey brand had ever created a campaign specifically for women. Until we did. With zero paid media, the campaign went viral around the world, generating over 7 million views, 750,000 conversations, and record sales of women’s gear.
No hockey brand had ever created a campaign specifically for women. Until we did. With zero paid media, the campaign went viral around the world, generating over 7 million views, 750,000 conversations, and record sales of women’s gear.
