The Harvard Club of Boston needed to rebrand itself to increase membership. It needed to tell potential members and current ones that it wasn’t outdated, stuffy and boring. So, after doing research and conducting dozens of interviews, we revised the Club’s brand positioning, developed new brand guidelines including a new logo, updated their website, email marketing and created a variety of emotionally engaging content (owned, paid, and earned media) that told the story of the 115-year-old Club in a fresh, new way.